Tech
Cutting-Edge Technology at Haneda's Foot Spa: Using People Flow Analysis in Making Smart Cities
(This article is a translation of an interview in April 2023) Haneda Future Development Co., Ltd. / Kajima Corporation Real Estate Development Division Nikkei Research's people flow solution SKIA, which use...
Framework
How to Avoid Screw-up in Marketing Research
We believe many of you face challenges when doing marketing research. Moreover, you might be a little skeptical about the outcome or felt disappointed in the past survey results. The following videos will explain t...
BtoB
Brand Assessment for building an SDGs-compliant “Sustainable” Company
In this article, we will show how you can install brand surveys effectively to sustainable management. Index of this content 30 years to SDGs Towards a “carbon-free” society What is Sustainable Ma...
Case Study
[Case Study] How to utilize Brand Surveys successfully in your organization
A survey itself could be easy to run but a brand survey would actually need thorough management from the survey design to evaluating the results and deriving insights for implementing and deploying efficient brand...
Case Study
[Case Study] Loyal Users of iPhone Demystified ~From a Quantitative & Qualitative Combined Analysis
Apple’s iPhone is dominating the market in Japan. To explore what is underlying, we investigated the user profiles and reasons for continuous use through a survey online. The survey was conducted among gene...